Product Specification:

SmartTAG True Four Colour

The most dramatic, beautiful and clear e-paper label ever created

A new generation range of display and electronic shelf labell (ESL) designed to engage and communicate using superior resolution graphics and stunning bright colours. Pricer’s unique and scalable infrastructure means longer battery life and greater capacity for changes, updates and use of flash meaning that these are the most highly functional and longest lasting displays and ESLs of their type in the industry.

Unlike all the other ESL suppliers around the world who talk about having 4 Colour ESL’s, show fancy videos, and send out glossy brochures, we don’t just talk about 4 colour PRICER is manufacturing 4 Colour ESL’s NOW, we have them in stock and are already installing them.

At OZESL – We walk the talk!

Digital Shelf Label with Stunning Colours and Graphics...all with Superior Battery Lifetime

  • Superior energy performance achieving unrivaled battery lifetime, even at heavy usage
  • High-speed bi-directional optical wireless communication (over 30,000 pricer updates per hour)
  • Completely compatible with SmartTAG HD and SmartTAG Power and Power+ so can be used in existing installations to add additional colours for stunning communications and promotional activity

New Industry Leading LED-Flash Solution

  • Sub-second response time
  • 4 flash types, optimised for different types of store activities
  • 7 colours

Bright Colours

SmartTAG Colour bright colours and high resolution bring enhanced engagement to it-store campaigns and messaging

Great Contrast

The labels and displays are eye-catching and enables creative content with great contrast and highlighting


The label is paper-like and the close to 180 degree view angle makes it ideal for customised instore information


Pricer’s highly scalable and ultra reliable communications technology can quickly handle the amount of data required to run these vivid, dramatic labels


Most reliable and long-life 4 colour label on the market – it just works!

Range of Sizes

Full rnage of sizes and attachments based on the world leading SmartTAG HD and Power ranges

Excellent Readability

E-Ink Spectra 3100 E-paper graphic display for excellent wide angle readability

Colour Options

Display colour: black, white, red and yellow (simultaneous)

High Resolution

Highest resolution graphical capabilities (up to 144dpi)

Get in touch

Do you have questions about our products? Would you like a quote?
Ask us how we can help you!

0800 4NZ ESL (469 375)

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